Baked Chicken Farm Ushers in a New Era of Dispensary Tech in New Mexico
New Mexico’s cannabis landscape is shifting. Leading that change is Baked Chicken Farm (BCF), a Las Cruces-based dispensary setting the standard for what it means to offer a modern retail experience. In partnership with The Peak Beyond, BCF is showing how thoughtful tech adoption can create smarter, more intuitive shopping for every customer.
Meeting Customers Where They Are: BCF’s Digital Transformation
At the heart of BCF’s evolution is The Peak Beyond’s Lift & Learn kiosk system, which enables shoppers to pick up a product and instantly view dynamic, curated information about it, including effects, pricing, terpene profile, and more. This interactive experience builds trust, supports self-education, and drives upsell opportunities.
One customer shared:
“Most amazing dispensary I’ve ever been to. From the lift and learn kiosks… I was in awe. Absolutely loved the concept.”
This sentiment is echoed throughout BCF’s customer reviews, which consistently highlight the clarity, simplicity, and engagement they feel while navigating product choices, especially through the in-store digital menus installed and maintained by The Peak Beyond. These kiosks display options alongside key product insights, enabling customers to make more informed choices on the spot.
Another visitor noted:
“Love their digital menu. Excellent selection of products.”
This fusion of technology and personalized staff guidance is central to BCF’s success. Technology supports and amplifies the value of personalized service.
Several repeat customers cite the consistency and convenience of the Lift & Learn experience as a key reason they choose BCF—especially newer users who appreciate detailed information without pressure.
Why Dispensary Tech in New Mexico is the Right Idea
New Mexico’s adult-use cannabis market has recorded over $1.74 billion in total sales to date since April 2022. In May 2025 alone, licensed dispensaries generated $49.8 million, bringing year‑to‑date totals to nearly $240 million. (Source: The Marijuana Herald, June 2025)
With more dispensaries entering the market, customer loyalty increasingly hinges on a seamless retail experience: easy navigation, the ability to learn independently, and feeling supported in their cannabis journey.
Dispensary Tech in New Mexico That Fits Real Store Workflows
The Peak Beyond’s platform enables dispensaries like BCF to:
- Offer real-time product education at the shelf
- Sync digital menus with POS automatically
- Understand shopping behavior via clean analytics
- Foster loyalty by empowering knowledge, streamlining transactions, and reinforcing product confidence
This isn’t theoretical—BCF has fully implemented the system and sees real results. Staff guide customers without binders, managers avoid manual menu updates, and every display pulls real-time data from the POS.
Customers report smoother checkouts, greater willingness to try new products, and improved clarity thanks to terpene and effect profiles alongside pricing.
Education as a Differentiator in Emerging Markets
If you’re a New Mexico dispensary looking to modernize in-store flow, enhance education, or stay competitive, now is the time to explore what The Peak Beyond offers.
In emerging cannabis markets like New Mexico, enthusiasm often leads education. By prioritizing in-shelf, real-time product education, BCF delivers a distinct advantage—helping customers make informed choices whether they’re exploring CBD ratios or terpene effects.
More Than a System: A Retail Philosophy
The Peak Beyond’s platform supports—not replaces—budtenders, aligning digital touchpoints with customer behavior and decision-making. It’s a model that balances autonomy and staff expertise, ensuring a smooth, modern shopping experience.
See the System in Action (and What It Can Do for You)
If you’re a New Mexico dispensary looking to modernize in-store flow, enhance education, or stay competitive, now is the time to explore what The Peak Beyond offers.
