Baked Chicken Farm: 

Case Study: Baked Chicken Farm

Overview

Baked Chicken Farm (BCF) is a New Mexico-based cannabis dispensary that launched with The Peak Beyond’s interactive display technology integrated from day one. The store prioritizes relaxed, high-engagement customer experiences and operates within a compact retail footprint, serving approximately 60 customers per day. TPB displays help BCF present their full catalog of in-house and third-party products in a limited physical space.

Challenge

BCF needed to:

• Maximize product visibility despite limited shelving and counter space
• Empower customers to explore and self-educate
• Reduce friction in the shopping experience
• Build a brand identity rooted in modern, tech-forward retail

This was especially important in New Mexico, where cannabis sales topped $300M in the first year of adult-use legalization (New Mexico Cannabis Control Division, 2023). With the average adult-use transaction around $43.82 and trending downward, BCF needed to increase basket size and customer stickiness to succeed long-term.

TPB Display Solution

TPB’s interactive displays provide:

• Guided browsing with real-time inventory
• Filters by brand, category, and effect
• Product visuals and educational content

Displays are strategically placed to support both self-service and staff-assisted browsing. Staff use displays to guide customers through inventory and pricing—especially helpful during peak times. Customers often browse independently, increasing engagement and reducing sales floor congestion.

Customer Engagement Insights

• Average session duration: ~16 minutes
• Average clicks per session: ~11
• Sessions (Apr–May 2025): 4,751
• In-store dwell time: 15 minutes
• Time on displays: 10 minutes
• Time at counter: 5 minutes

Popular Categories

• Flower: 4,272 views
• Pre-rolls: 603 views
• Concentrates: 140 views

Brand Discovery

• BCF’s house brand: 3,558 interactions
• Other leading brands: Royal Cannabis, Lucky Cultivation

Basket Size Performance

BCF’s kiosk-driven carts average $49.70—13.5% higher than the $43.82 state average. Interactive displays increase average purchases by exposing customers to a wider array of products and supporting decision-making (Samsung Insights, 2022).

Customer Sentiment

“Most amazing dispensary I’ve ever been to. From the lift and learn kiosks… I was in awe. Absolutely loved the concept!”

Operational Feedback

With over 1,000 licensed dispensaries and average store sales under $900K, New Mexico’s cannabis market is crowded. BCF’s operational efficiency stands out: averaging 64 transactions/day, staffed by 2–5 employees depending on time of day. Displays help manage foot traffic and reduce checkout times by allowing customers to explore independently.

Customers who know what they want can check out faster, while explorers enjoy browsing by brand, category, and effect. Vendors benefit from better product visibility, and staff use displays to enhance conversations without slowing down the flow of service.

Differentiation

BCF credits their unique customer experience and competitive edge to TPB’s interactive displays. In a saturated market, their tech-forward retail approach enhances both engagement and revenue.

Conclusion

By launching with TPB’s interactive displays, BCF established a modern cannabis retail experience from day one. The result? Higher basket sizes, improved customer satisfaction, and a distinct market position driven by technology.

Sources:

– New Mexico Cannabis Control Division, 2023
– Samsung Insights, 2022
– Kiosk Marketplace, 2021
– Flowhub, 2023
– Cannabis Business Times, 2024